EFAS

EFAS – Emirates Fine Arts Society Publications The Challenge: EFAS needed a cohesive visual identity across various cultural materials — from exhibition posters to artist directories — that honored both artistic freedom and editorial clarity in a bilingual context. Service: I led the entire visual and editorial direction, designing posters, books, and layout systems for EFAS publications. Approach: Each piece was treated as a curated visual experience, balancing structured grids with expressive typography. White space, bilingual alignment, and visual rhythm were carefully orchestrated to serve both beauty and function. The Result: The system elevated EFAS’s presence, reinforcing its role in archiving and celebrating Emirati fine arts with timeless, elegant publications. Al Tashkeel Magazine – Complete Redesign & Identity The Challenge: The original magazine lacked structure, modernity, and visual cohesion — failing to reflect the high-caliber, global art it featured. Service: Redesigned the entire visual identity: logo, layout system, and editorial structure, in collaboration with Emirati artist Mr. Nasser Mohammed. Approach: Built a fresh, international design language — introducing a new grid, refined typography, and a dual-language system that gave equal strength to Arabic and English narratives. The Result: The redesign gained praise from regional and international artists, positioning the magazine as a respected voice in the global art community.